ABSOLUT continúa innovando con una nueva edición limitada: ABSOLUT ELECTRIK

ABSOLUT presenta su nueva Edición Limitada: ABSOLUT ELECTRIK, una nueva botella diseñada en tonos metálicos (azul y plateado) que electrifica cualquier noche. Con este lanzamiento ABSOLUT continúa transformando la noche por medio de la creatividad.

Por primera vez ABSOLUT lanza una edición limitada doble que está disponible en dos colores, azul metálico y plata con una capa semi-transparente que crea reflejos translúcidos. Los dos colores representan el azul cobalto de ABSOLUT y la conductividad eléctrica de la plata que nos recuerdan a las luces intermitentes y ritmos de la fiesta.

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“Los diseños enérgicos de las botellas de ABSOLUT ELECTRIK personifican la misión de ABSOLUT de transformar la noche más allá de lo ordinario, utilizando varios elementos de la vida nocturna de diferentes ciudades alrededor del mundo, ahora estamos inspirando a los consumidores a crear su propia fiesta en casa”. comentó Gaia Gilardini, Directora Global de comunicaciones para ABSOLUT.

LOS ANGELES, CA - OCTOBER 23: Compressorhead at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Luke Steele of Empire of the Sun performs onstage at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Luke Steele of Empire of the Sun performs onstage at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Empire of the Sun performs onstage with Electrified Absolut Electrik Bottle designed by Tesla Motors at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

Para celebrar el lanzamiento de ELECTRIK, ABSOLUT creó una fiesta casera única en L.A., usando la creatividad y la tecnología para romper los límites de la noche teniendo como invitado sorpresa a Empire of the Sun. Durante el evento los consumidores experimentaron varios rituales que forman parte de las fiestas caseras, los cuáles fueron reinventados con elementos futuristas como drones que ayudaron a mezclar cocteles, y un arco de Tesla gigante con la forma de la icónica silueta de la botella de la marca.

LOS ANGELES, CA - OCTOBER 23: Actress Jamie Chung attends Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Actor Michael B. Jordan attends Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Actress Jamie Chung (C) attends Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

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LOS ANGELES, CA - OCTOBER 23: Neon Lights are served at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

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LOS ANGELES, CA - OCTOBER 23: Lighting transformed at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Drone bartenders mix cocktails at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Compressorhead at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

“¡Qué gran noche! Planeamos tirar la casa por la ventana y hacer de este evento una fiesta casera inolvidable y lo logramos. La música es mágica y cuando se combina con la imaginación puede ser épica.” comentó Emperor Steel the Empire of the Sun.

Este, fue el primero de una serie mundial de eventos que buscarán cambiar y explorar el futuro de la vida nocturna. En Londres se utilizarán elementos de realidad virtual, mientras que otros países como México, Brasil y Alemania buscarán otras formas de cambiar cómo experimentamos la vida nocturna.

LOS ANGELES, CA - OCTOBER 23: Absolut & Soda at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Absolut Electrik bottles on display at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: Electrified Absolut Electrik Bottle designed by Tesla Motors at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

LOS ANGELES, CA - OCTOBER 23: The Blue Mule on display at Absolut Electrik House, an epic house party transformed by the energy of its guests in celebration of new limited edition Absolut Electrik bottle, on October 23, 2015 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Absolut)

Dentro de las actividades de lanzamiento de la botella en México, ABSOLUT estuvo presente en la doceava edición de uno de los festivales internacionales de creatividad digital más importantes del mundo: MUTEK. Este año, el festival contó con la presencia de destacados artistas como Alessandro Cortini (Italia), Lotic (EE.UU.), Shackleton (UK) y A-RP y No Light de México.